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Priority Acquires Fireberry

5 Nov 2026

Priority Software Expands Its Business Management Portfolio with the Acquisition of Fireberry

The acquisition strengthens Priority's AI-driven platform by adding powerful CRM, marketing automation and customer service capabilities, available both as  a standalone solution and as part of Priority's Cloud ERP platform.


Priority Software, a global provider of AI-native cloud ERP and business management solutions, today announced the acquisition of Fireberry, an advanced AI-powered CRM company. This strategic move expands Priority's portfolio with a modern CRM platform that unifies sales, marketing automation and customer service, all powered by embedded artificial intelligence.


By combining Fireberry's AI-driven CRM capabilities with Priority's cloud ERP, customers will gain an all-in-one business management suite powered by AI Companion and AI agents. The integrated solution will deliver real-time insights, predictive analytics, and intelligent automation across the organization, while providing a single source of truth for customer and business data, streamlined processes, and an enhanced user experience. 


“With today's announcement, we're expanding our ability to help organizations manage customer relationships and business operations more intelligently”, said Sagive Greenspan, CEO of Priority Software. “With thousands of customers, Fireberry is a proven CRM platform in its own right. Together, Fireberry, Priority ERP, and our cutting-edge aiERP capabilities create a powerful, AI-driven business management ecosystem that helps our customers work faster, make better decisions, and uncover new opportunities.” 


Key benefits of the acquisition include: 

  • A unified CRM solution combining sales, marketing automation and customer service, powered by Fireberry's AI engine

  • Seamless integration between an advanced CRM and ERP, eliminating data silos and reducing IT complexity

  • AI Companion capabilities that enable users to interact with customer and business data using natural language

  • Real-time visibility into customer interactions, sales performance and business operations through a unified data model


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